Source : http://www.naceweb.org
Over the past 10 years college recruiting has undergone almost
revolutionary changes as electronic tools such as web sites, resume
data bases, job listing services, and applicant tracking systems have
become imbedded throughout every aspect of the recruitment process.
In this process, there is a widening gap between employer
practices that respond to the key values of productivity and
efficiency, and student expectations that the recruitment process
should engage them in a personalized manner consistent with their
unique potential. As a result, it is critical that college career
center staff and recruiters understand both current employer practice
and emerging trends in electronic recruitment.
Likewise, career center staff and recruiters need to fully
understand student expectations as they relate to electronic
recruiting, in order to effectively engage the current generation of
students.
Why?
Students' opinions of employers are greatly shaped by the
treatment they receive during the application and hiring processes.
These college students want personal attention that is not currently
met by job-search boards or through online applications. Because of
this, growing numbers of college students purposely avoid certain
employers due to their negative opinions of recruitment techniques.
Career centers, in particular, have the opportunity to make a
distinctive and valuable contribution to bridge the gap between
employer practice and student expectations.
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