A New Year beckons a fresh start, perhaps a new savings plan, a holiday goal and, for some, it’s time to find a job they love. Here are my top six tips on how to build your personal brand, so you’re ready to tackle the new year job frenzy.
- Know your strengths and work towards them. The best starting place is knowing what your top three strength and weaknesses. I recommend reaching out to a manager, a peer, or a direct report (if you have any) and kindly ask them what they believe your top three strength and weaknesses are. You might be surprised by the results. Keep these in mind when building out your career profile and resume.
- Get clear on what makes you happy. The best measuring stick is to think back over the last 3-6 months and ask yourself ‘what projects or tasks do I completely lose myself and all sense of time in, yet still feel energised and happy?’. This is your sweet spot. Write this down and make it your mission to do what fills you with joy.
- Audit and cleanse your www results. When is the last time you actually googled your name? If you’re looking for a job, you betcha bottom dollar the person interviewing you has done a thorough interwebs stalk. So pull up a chair, take a deep breath and give your public presence a spring clean and make sure whatever public information is up-to-date, professional and presentable.
- Dust off the CV and join the 21st century. Once upon a time the only way you found a job was with a newspaper, red pen, printed CV’s, envelopes and stamps. That’s how I landed my first full-time job almost 20 years ago. Now there is a better and smarter way. Create a profile on LiveHire, and you can join the Talent Communities of the brands you love, so you can be seen and connect with recruiters, and the managers that hire in their areas. This is how you maximise your chances of a conversation with the right person.
- Who do you want to work for? Seriously! Don’t sell yourself short and just work for anyone, work for the companies and leaders you admire. Working for a brand that aligns with your own personal values is a great starting point for living a career you love. If you are not sure where to start, research them on LinkedIn. Filter by industry, company size, and then run keyword searches for the people that work in the areas of the business you want to be in. Connect to with senior and junior people, and once connected, don’t sell yourself, but ask questions about their company purpose, their business values, and why they work there. If asked, say you’re merely researching the perfect company to work with in the future, and you want to make an impact so need to get the alignment right.
- Network. Network. Network. Up to 85% of all jobs are found through referrals! I know my last five jobs were. My advice: network all year round (not JUST when you want to find a new job). Stay abreast of news in your industry, attend industry conferences, expand your skill set with additional education. These are just a few ways to meet new people; it’s great for your personal brand and an easy way to grow your network while learning along the way.
So there you go, hope these easy tips help you land a career you love.